What is your conversion rate? You can either obtain this number from an existing Google Ads Campaign or Google Analytics. Or, if this is a new campaign, then estimate how many visitors will actually convert. Remember this is the last step in your customer’s buying journey. Not everyone converts. But, the better your campaigns,ad copy, stronger your brand or the size of your family, you can convert quickly, aim low tho. The purpose of your digital marketing is to improve your conversion rate. Better Google ads and high converting landing pages. Need help with that?